GLOBAL ECD & DIGITAL CONTENT EXPERT

Strategy - Ideation - Design - Production

2023 ECD & Brand Consultant - Various

2022 VP Content & Innovation EMEA - Essence Global (Google, L’Oreal, BT, ITV)

2019 Global Chief Brand Officer (ECD/CMO blend) - CAT Rugged Smartphones (Awarded Best In-House Agency 2021 - Drum B2B Awards) 

CORE FOCUS Global rebrand for growth/ Built In-house Studio/ Creative Content Overhaul/ Digital retail transformation/ Multi-platform Content Strategy

2017 ECD Content - R/GA 

SIEMENS - Designed, developed, & built a perpetual content studio

NIKE - Editorial Strategy, App & Email Content Consultant 

GOOGLE/SMITHSONIAN - Designed, Curated, Produced 20x Apollo Moon Landings AMP stories to commemorate 50 year anniversary

2012 Content + Brand Publishing Director - ADJUST YOUR SET 

M&S, DOVE, BARCLAYCARD Strategically planned and designed long-term digital content vision and editorial publishing programmes

2010 Head of Invention (ECD Content) - MINDSHARE (AMEX, HSBC, UNILEVER, NESTLE, TKMAXX)

Responsible for development of the UK Invention team (40 creators, producers and social experts) that imagined, produced and delivered brand partnerships, creative content, digital and social solutions, events and live activations

INTERNATIONAL STYLE MAGAZINES 

As magazines, we built the original content studios, the first web and mobile editorial platforms and began to enable brands to experiment with social content, influencer collaborations and multi-platform events and activations

2008 Founder/Creative & Publishing Director - Craft Publishing and DISTILL Magazine - Distill was a revolutionary ‘content aggregation/ digest’ concept featuring the finest fashion and style content from any worthy magazine worldwide. Great product, wrong time (September cover launch coincided with global crash)

2002 Global Publisher - Wallpaper* Magazine (inc. first generation Brand Content Solutions) 

2000 Group Advertising Director - Dazed & Confused and Another Magazines

https://www.linkedin.com/in/christopher-lockwood-global-creative-director-brand-consultant/