Smart Content Studios
“‘As International Style Magazines we built the original content studios, then helped agencies and brands to begin to set them up in-house’”
CAT PHONES Global In-house Creative Brand Studio (Awarded Best In-House Agency 2021 - Drum B2B Awards)
Between 2019 and 2021 , as Global Chief Brand & Marketing Officer for Bullitt Group (who retain the licence to make rugged smartphones for Caterpillar and Motorola), I was dedicated to building the optimum in-house, full service brand and creative studio to deliver the bulk of all creative assets that we need worldwide. With my talented and multi-disciplined team we delivered an extensive rebrand for Cat Phones; injecting colour, confidence, personality and breadth of relevance into this somewhat monotone b2b brand.
CAT RUGGED PHONES - S62 FOR US CARRIERS
Siemens Global Content Engine at R/GA
Over 2.5 years from Jan 2017 I built, managed and inspired a full-scale content studio in London (comprising 15 editors, journalists, content designers, video makers, social content creators). Working with an even larger team of freelance photographers, illustrators, writers gif-artists and animators worldwide; we designed, created and produced enough content each month, for Siemens to publish content every single day across an ecosystem of digital and social channels.
Invention Content Studio, Mindshare
As Head of Invention, I was responsible for development of the UK Invention team (40 creators, producers and social experts) that imagined, produced and delivered creative content, digital and social solutions and strategies to Mindshare's client portfolio; that included Unilever, HSBC, AMEX, TK Maxx, Argos and Volvo.
Founder, Creative and Publishing Director, Distill Magazine
In Sep 2008, I founded and launched Distill Magazine. Beyond the talented team of creatives that I built and managed to do this, we created a special Editorial Board to help us to select what was the best editorial content being published anywhere in the world at that time. With the help of my specially selected Editor-in-Chief, Colin McDowell, that board included: Giles Deacon John Galliano, Stafano Pilati, Edward Enninful, Domenico Dolce and many more Gods and Goddesses of fashion and design.
Managing Director, Head of Studio Craft Publishing
Between 2007 and 2010, I built and managed a bespoke studio of 12 editors, journalists, designers, content creators and freelance craftspeople.
Global Publisher Wallpaper* Magazine (2002) / Group Advertising Director Dazed&Confused, Another Magazine (2000)
Around the Millenium at the hayday of International Fashion & Style Magazines, we set up and developed Bespoke Creative Solutions for leading luxury brands. This allowed our advertising clients to do what previously hadn’t really been possilbe; through the creation of a rich variety of bespoke ‘editorial style’ long-form content, headline sponsorship of dynamic live events, and the facilitation of true collaborations with respected professional creatives, pop culture talent and early influencers. In many ways this was the blue-print for brand-content as we know it today.